Our Leadership Team

Janardhan brings over 25 years of experience in the biopharma space, with a focus on commercial analytics, forecasting, AI and technology solutions. He has helped shape commercialization and go-to-market strategy and operations decisions for primary care, specialty, rare disease, oncology, hematology and CGT brands across the product lifecycle through insightful data reporting, analytics, modeling, forecasting, market research, AI / ML and GenAI solutions for the sales, marketing, digital/omni, patient services, market access and finance teams.

Janardhan has supported commercial leaders from both sides of the aisle - as an external management consultant and an internal commercial analytics and insights leader- which gives him a broad industry perspective and strong focus on unlocking high-quality, performance accelerating insights for clients. Prior to Twig Insights, he was a Partner with Beghou Consulting, where he advised large, medium and small biopharma firms, and built advanced analytics capabilities. He was also a Principal at Analytical Wizards, with responsibilities for driving growth, managing key clients and developing cloud-based patient journey platform. He has also held commercial analytics and insights leadership roles at Novartis and Bayer and a marketing strategy role at Medco Health, one of the largest PBMs at the time.

Janardhan holds an MBA from The Wharton School, an MS in Biomedical Engineering from The University of Akron, and a bachelor’s degree in Electrical and Electronics Engineering from IIT Madras. He has shared his rich industry perspectives through peer-reviewed academic journals, industry publications (PharmaExec, PM360) and conference presentations (PMSA and PharmaForce).

Shiva brings over 15 years of experience in the biopharma space, with a focus on market access analytics, GenAI and technology solutions. He has helped shape commercialization strategy and operations for primary care, specialty, rare disease, oncology and CGT brands from launch through LoE by converting complex and disparate data into compelling business insights for the market access, sales, marketing, digital/omni and finance teams.

Shiva has supported commercial and medical leaders both as an external management consultant and an internal commercial analytics leader, which drives his customer focus and passion for data-driven insights generation. Before joining Twig Insights, he served as an AVP of Value & Access at Genpact and an AD of Value & Access Analytics at Boehringer Ingelheim, and has led efforts to address pressing market access questions, including G2N, rebate optimization, pricing, contract performance, patient copays and 340B cost containment through reporting, analytics and modeling. As a Consultant at Analytical Wizards and ZS Associates, he has supported large, medium and small biopharma clients with their commercial data, reporting and analytics needs.

Shiva holds a bachelor’s degree in Electrical and Electronics Engineering from PES Institute of Technology in Bangalore, India.